Sport clubs spend vast amounts of time and efforts on on-field data analytics
They need to understand what is happening on the pitch during match-days, and make decisions based on their analysis to improve team’s performance
But, what does happen with their biggest asset, their stadium?
Not many sport clubs and stadiums operators spend as much time and efforts to acquire and analyse data to maximize their stadiums performance
They run them blindly
At Sports Industry Research, we specialize in off-field sport analytics to help sport clubs to take better decisions that would lead to higher growth and increased profitability. We provide data insights that help increase stadium performance, thus improving fan engagement, merchandise sales, stadium sponsorship and naming or TV rights
OUR SOLUTIONS
Historic Performance Data
STADIUM PERFORMANCE
MATCH-DAY
Powered by data captured directly from the source, Seat Watcher provides users with an in-depth understanding of how their stadium is performing on a match-day basis
Seat Watcher is the business intelligence tool which helps sport clubs and sport stadium operators analyse their historical and season to date performance, providing simpler, better and faster reporting while identifying areas for improved performance and optimized revenue management, sales and marketing strategies
STADIUM PERFORMANCE
FEATURES
Seat Watcher transforms your CRM data into a user-friendly dashboard that gives you instant insight in your revenue KPIs. It helps you identify opportunities to drive more and better revenue
- Data and insights covering key performance indicators such as percentage of Attendance (%ATT), Average Seat Rate (ASR), Revenue per Available Seat (RevPAS) and Total Revenue per Available Seat (TRevPAS)
- 2 seasons of historical data (last and current); season-to-date (STD), year-over-year percentage changes, indexes and ranking
- Segmentation data per Member (season ticket holder), Non-Member, VIP (Hospitality) and Visitor in ATT, ASR, RevPAS and TRevPAS
- Rank in competition in your performance KPIs
STADIUM PERFORMANCE
MOVE FROM GUESSING TO KNOWING
How do you know you pricing strategy fully leverages the revenue potential of your stadium?
How are you pricing your seats? How others do?
Do you feel you are leaving money on the table every match-day or every season?
You are not the only one, many professional sports clubs, franchises and sport stadium operators do,
Get in touch and let us help you to learn more about that. Measure to Win
Future Performance Data
STADIUM PERFORMANCE
MATCH-DAY
Our user-friendly dashboard with real-time data allows you to focus on making smarter decisions for your next match-day/s
Powered by data collected directly from the source, Pace Watcher allows you to identify future demand drivers that can improve your attendance, pricing decisions, revenues, but also your fan engagement
STADIUM PERFORMANCE
FEATURES
Measure seats (ticketing) and VIP areas sold for the upcoming game and season on a weekly basis
- Future data and insights with a 360-degree view of actual attendance and pickup from previous week
- Understand demand purchasing trends
- Get a clear view on seat rate (ticketing) evolution
- Compare your upcoming daily performance with your league or competition
- Price with confidence
STADIUM PERFORMANCE
MOVE FROM BLINDNESS TO SIGHTING
What’s the optimum pricing for your VIP seats? How other sport clubs, franchises or stadium operators do?
When should discounts or promotions be offered to fans?
What is the right price for a raw 5 versus a raw 21 fan seat?
The value of a seat (ticket) fluctuates throughout the season and even in a match-day basis,
Get in touch and let us help you to learn more about that. Measure to Win
Historic & Future Performance Data
STADIUM PERFORMANCE
NON-MATCH-DAY
Powered by data collected directly from the source, Facility Watcher offers you complete insights into how the facilities at your stadium perform compared with other or similar stadiums
It captures, structure, transform and display performance of events held in the stadium during non-match-day-basis
Facility Watcher also allows you to identify future demand drivers that can improve your Museum & Tours demand and Meeting & Events spaces
STADIUM PERFORMANCE
FEATURES
Measure your stadium facilities performance on a monthly basis
- 12 months of historical data; year-to-date (YTD), running 3- and 12-month data, year-over-year percentage changes, indexes and ranking of your F&B outlets, M&E spaces, museums & tours, parking and stadium sponsorship
- Compare your monthly performance with your in league or competition
- Understand demand purchasing trends for your Museum & Tours, and M&E Events
- Price with Confidence
STADIUM PERFORMANCE
MAKE THE MOST OF YOUR ARENA
How could the stadium facilities be used for other events during the off-season or non-match-days?
Are other sport clubs working on it? How are their facilities performing?
How did my stadium performed vs the same month last season? How about other stadiums in my league or competition?
What about similar stadiums in other competitions?
Get in touch and let us help you to learn more about that. Measure to win
What questions can Sports Industry Research´s data answer
